About . Our Culture

Customer First and Innovation Lay The Foundation of Our Culture

We believe all successful businesses start with excellent product quality. We insist on quality first and customer first. At UTOP are committed to bringing our customers a wide range of SPC flooring products with exceptional quality, stylish design, and comprehensive functionality. We keep on pushing forward the boundaries of SPC flooring manufacturing to create a better life and a better future for all human beings living in this planet.

Better Floor, Better Life, Better Future.
01 / Our Vision

To be the leading SPC flooring manufacturer and supplier in China and beyond.

High Quality Raw Materials
State-of-the-art Production Facilities
Execute Safety and Quality Control

We use high quality raw materials, state-of-the-art production facilities and execute safety and quality control measures to ensure all SPC flooring products we deliver are best quality products. Our products are sold in over 30 countries spanning the whole globe including British, German, France, Canada, America, South Korea and Japan. Our products are highly recognized by local customers. We will keep launching new products to catering to the preference of local customers and markets.

02 / Our Mission

To establish our brand influence and create a better life and a better future for human beings living in this planet.

We provides our customers more than just fine products. The health of our clients and customers is always our top priority. Our raw materials are 100% recyclable natural limestone powder and virgin PVC, which contains no heavy metals, phthalate, methanol and other harmful substances and do no harm to human body and the environment. Choosing SPC flooring is choosing a eco-friendly way of life and promising a better future.
03 / Our Values
  • Customer First

    Focus on customers' demands and pains, provide customers with better products and solutions.

  • Sustainable

    Reduce energy consumption, greenhouse gas emission and water and waste impacts on the environment to better protect our planet.

  • Innovation

    We encourage our employees coming up new ideas and thinking out of the box to develop new products and enhance our core competitiveness.

  • Teamwork

    Teamwork is a vital part of our core values. Team makes work more efficient, it allows team members learning from each other and moving towards the same goals. It leads to better productivity, reduced costs, grater profitability and more other benefits.

Pursuing Sustainability and Creating A Better Future

We follow a path of sustainable development. We care about our impact on the earth and try every effort to reduce our footprint across waste, water and energy consumption. We consider the reduction of waste, water and energy consumption throughout the whole production process from sourcing our raw materials to our manufacturing and operations. We adopt 100% recyclable raw materials for flooring manufacturing and offer a good alternative to WPC flooring and wood flooring, thereby reducing deforestation thus caused and sustaining our forests. We strive to make sure the flooring products we offer meet and exceed all environmental health and safety requirements and work together to create a better future for our next generation.